article

Young Consumers’ 20 Best Stores for Seasonal Decor

Gen Z and Millennials know when fall sets in, they’ll be told to “run, don’t walk” to get the most viral decor at these stores…

Written and Edited by the YPulse Editorial Team

Oct 24 2024
North America

KEY TAKEAWAYS

Holiday decor content has been circulating social media for months, driving the popularity of items at stores from Hobby Lobby to Dollar General
popularity of items at stores from Hobby Lobby to Dollar General Young people say they get the best holiday decor at Walmart—for budget, variety, and viral inspiration
Home Depot also gets tons of viral attention, especially around Halloween decor

Young consumers have embraced the holiday creep: YPulse data shows that Gen Z and Millennials are happy to see holiday shopping season beginning earlier and earlier. They love to see the seasonal decor displays and, of course, the never-ending flow of social content about it gets them into the (shopping) spirit. And each year, the decor they find in these early shelf stocks has a chance of going viral. Giant skeletons from Home Depot and Lewis the (not) jack-o-lantern from Target have defined Halloween content the last several years, and when Christmas time comes, young shoppers are after the next...