The hobbies and passions of Gen Z and Millennials have garnered significant attention thanks to the amount of time they spend on screens, and the misconception that they aren’t doing anything else. But these gens are reshaping how today’s world engages with leisure activities both on and offline. And understanding how they spend their time is critical for brands aiming to engage with them meaningfully.
YPulse’s 2024 Hobbies and Passions report dives into Gen Z and Millennials’ biggest hobbies and preferences when it comes to how they spend their time offline, what they’re passionate about, the things they love to collect, and the activities students are involved in.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2024
