Building a strong presence on social media is essential for brand visibility, growing customer relationships—you know that. But with Gen Z and Millennials, it can also converting consumers into loyalists if done right. While young people are generally open to seeing ads on their feeds, it doesn’t mean they’re stopping their daily scroll to see what your brand is selling. But brands creating eye-catching, entertaining ads that cater to young people’s preferences are hitting the mark for these gens, and it’s boosting their bottom lines.
In this year’s Social and Mobile Marketing Preferences report, we dive into how social shopping and shoppable media are gaining traction, how brands can get involved in pop culture moments, and how young people of color are looking for shopping inspo on socials.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2024
