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North AmericaWestern Europe
Health and Fitness Report
Gen Z and Millennials have expanded the definition of wellness to include more than nutrition and fitness. These gens believe everything from skincare to work-life balance contributes to their health (and they’re not wrong!). With this holistic view on health, young people are shifting away from restrictive diets to more flexible daily routines that prioritize self-care and fitness that feels good—not just working out for weight loss. Some headlines are even saying Gen Z is driving an increase in gym check-ins this year—but is it true or just click bait?
In this year’s Health and Fitness report, YPulse shares insights on why young people are motivated to workout, the type of diet they have, and what demographic is looking to try the next big wellness trends.
Download the full report for further insights
- What Gen Z and Millennials say is important for their overall health and wellness
- How often they workout and what activities are popular now
- What brands can do to connect with young consumers through wellness and outdoor activities
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in May 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2024.
Additional survey content for Pro users: Wellness trends young consumers are interested in now, how many are using wearables / apps to track their fitness / emotions / biometrics, where they’re going for health and wellness information (Social media? Experts? Coaches?).
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.