Health, Drugs, and Risky Behavior Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

2020 brought a pandemic, lockdowns, and other challenges that young people have never faced before—and it might have altered some of their relationships with and views on drugs. The drastic shift in their daily lives and behavior led to a mental health crisis, and as YPulse’s latest Health, Drugs, and Risky Behaviors data reveals many relied on unhealthy behaviors to comfort themselves and escape their new reality. This report dives into young people’s attitudes towards drugs and risky behavior, breaking down which they consider harmful and not, and what shifts we’ve seen pre and post-COVID.

Download the full report for insights on: 

  • How a pandemic year produced a significant shift in young people’s attitudes towards drugs and risky behaviors
  • The drugs and risky behaviors young people relied on to get them through lockdowns
  • The group that is more likely to experiment with cigarettes, e-cigarettes, and marijuana post-COVID
  • The group that is more likely to spend more money to eat healthier foods

Report length: 15 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in May 2021

Additional survey content for Pro users: Attitudes towards healthy and unhealthy eating

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