Reebok is using artificial intelligence to craft virtual sneakers out of consumers’ photos. Reebok and Futureverse are teaming up to take custom shoes a step further by letting consumers create their own personalized sneakers from photos, connecting the wearer’s “soul to the sole.” The experience is free use through Instagram direct messages where an AI bot will craft a custom shoe design inspired by the picture submission’s color scheme and style. Users are allowed up to four unique digital footwear options that they can even import to Roblox and Fortnite for their avatar to wear. (Marketing Dive)
📊 YPulse data: 82% of 13-39-year-olds have purchased or are interested in purchasing a digital product
