Gen Z loves Eurovision. The Eurovision final was last weekend (Switzerland won!) and reports reveal young people are big fans of the show, despite it being 68-years-old. For last year’s edition in the U.K., which was the most-watched Eurovision ever with 10M viewers worldwide, young people from 15-to-24 made up 56% of the total audience. One reason may be that the contest has a long history of LGBTQ+ inclusivity, which we know is an important cause for Gen Z. (Daily Mail)
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