McDonald’s wants to lure customers back to restaurants with cheaper meals.

McDonald’s wants to lure customers back to restaurants with cheaper meals. McDonald’s is attempting to regain customer loyalty by introducing a new $5 meal deal in an effort to boost store traffic and revenue. However, despite a recent increase in franchisee cash flow since 2018, the company is facing a significant decline in sales and traffic from its core customer base of low-income consumers. Some franchise owners are concerned however that as minimum wage increases in certain states (California being a prominent one up 25% to $20 an hour), the four-week promotion could ultimately result in a financial loss, rather than a profit. (Yahoo Finance)

📊 YPulse data: 79% of 13-39-year-olds agree, “Fast food feels like a splurge because of how expensive it is now”