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Amazon’s Popularity in Europe, in 3 Stats

Amazon is involved all over young Europeans’ lives, and YPulse tracks all the ways they use and pay for it…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Over half of European 13-39-year-olds usually shop at Amazon
  • The majority also have a subscription to Amazon Prime
  • Young Europeans are increasingly using Amazon Prime Video for their entertainment, too
From Temu to TikTok Shop, several new online platforms have mushroomed recently to offer a wide variety of products at unbeatably low prices. But amid this intense competition, Amazon remains a staple among young consumers. YPulse’s WE Mobile / App Behavior report shows Amazon is the brand’s / store’s app 13-39-year-olds use the most, in both North America and Western Europe. And of course, Amazon’s success among young consumers isn’t happening by mere chance. The company’s constant investment in new features puts it on top of the online shopping competition, not to mention its stake in entertainment. And on that...

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