Ikea is launching a new line of gaming furniture meant to seamlessly flow with regular home decor. The Brännboll collection features 20 different items such as a desk, chairs, accessories, and storage options that highlight Ikea’s signature simple designs. Defining what makes furniture “for gaming” is a bit tricky, but that’s the whole idea—that anything comfortable for extended sitting can work. The collection draws inspiration from street sports and athleisure, featuring a mix of neutral and vibrant colors that seamlessly fit into contemporary homes without calling attention to the usual “dark, edgy gamer aesthetic.” (The Verge)
📊 YPulse data: 21% of 13-39-year-olds get inspiration for home decor from store displays/show rooms
