Chipotle just dropped a new TEKKEN 8-inspired meal. Chipotle is providing gamers the chance to obtain exclusive in-game currency by placing orders through the Chipotle app or site. At the TEKKEN World Tour Finals held in January, consumers were given the chance on X to participate in a poll and select the ingredients they believed should be incorporated into the first TEKKEN-inspired menu item at Chipotle—enter the new TEKKEN 8 Battle Bowl. In the upcoming 2024 edition of Chipotle’s signature esports tournament, the game will be the “featured title game,” making it the first-ever branded tournament on the PlayStation Tournaments platform. (Chipotle)
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