Simone Biles is addressing mental health in Powerade’s latest ad campaign. After making the decision to take a hiatus from gymnastics to focus on her mental well-being, Biles now discusses the significance of pausing and prioritizing one’s own wellness. Her message is part of Powerade’s collaboration with WPP, which is growing through a motivational campaign called “Pause is Power.” The campaign is aiming to assist athletes in achieving a balance between mental and physical fitness while continuing to offer support during the Olympic Games. (Marketing Beat)
📊 YPulse data: 51% of 13-39-year-olds plan to watch the Olympics this year
