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Influencers are being replaced by artificial intelligence.

Apr 16 2024

Influencers are being replaced by artificial intelligence. According to the WSJ, the likelihood of achieving enough financial success as a TikTok influencer to sustain a five-year career is exceedingly low, at less than 0.0001%. Brands are finding the idea of maintaining a consistent and engaging social media presence at a low-cost enticing, with some having already shown interest in using AI influencers to offer detailed information, assistance, and recommendations on their products and brand. And though only time will determine if AI personas become popular, the initial transition indicates potential challenges for the future of influencing and authenticity. (Business Insider)

📊 YPulse data: 44% of 13-39-year-olds would not care if an influencer was AI generated

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