Young people are getting tired of “retention editing” on YouTube. This editing style utilizes loud sound effects, rapid cuts, flashing lights, and continuous action, to keep viewers fixated on the screen. Large creators such as MrBeast have been using this style for quite some time now, but younger gens are beginning to lose interest in the content as it’s being repeated across tons of channels. Apps like CapCut provide creators with ready-to-use templates, eliminating the hours it would typically take to create a video with retention editing on older video editing tools—but on the other hand, people are starting to prefer slow-paced, more candid videos. (Washington Post)
📊 YPulse data: 74% of 13-39-year-old social media users would rather see spontaneous content as opposed to scripted content online
