#BookTok is driving a resurgence for fantasy events.

#BookTok is driving a resurgence for fantasy events. While immersive fantasy events have been around for some time, the recent surge in “adult-oriented extravagance” is a newer trend—and a profitable one. The BookTok community is largely driving the popularity of fantasy events due mostly to viral fantasy romance books, which are particularly successful among Millennial women. Organizers for these events see them as places for building a sense of community, and adults who were fans of series like Harry Potteror Narnia during their youth now can rekindle their childhood imagination by fully immersing themselves in these fantastical worlds. (CNN)

📊 YPulse data: 69% of 13-39-year-olds feel the communities they are a part of are a big part of their identity and 35% are finding community on social media platforms