TikTok is adding user generated clips to “Sounds for Business” audios. The audio samples are free to use for advertisers in the app, and the new concept will give them the opportunity to utilize familiar influencer voices in their TikTok advertising. As 88% of users currently feel that sound plays an important role for their enjoyment on the platform, trendy audios are key to drawing and maintaining attention. And with tons of top songs currently unavailable, popular voices are more powerful than ever. (Social Media Today)
📝 YPulse reported: Gen Z is adapting to the absence of UMG songs on the platform by replacing them with non-song audio clips
