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No UMG on TikTok, No Problem for Gen Z on The Viral List

We’re rounding up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

Feb 9 2024
North America

KEY TAKEAWAYS

Universal Music Group pulled their music from TikTok, now users are covering their fave artists’ songs
Gen Z hasn’t been that interested in award shows over the last several years, but the fun of celeb lip reading has them tuning in
“Reheated rice syndrome” is scaring the internet about eating leftover rice—micro-biologists are weighing in about the realities

This week on TikTok: the platform is a wasteland without Universal Music artists The impact of Universal Music Group (UMG) removing its music from TikTok due to failed licensing negotiations has seriously affected content. Users have been in a spiral trying to make content without their favorite artists’ audios and seeing favorite trends and videos go silent. This is highlighting the significant role music still plays as the backbone of TikTok’s culture (remember it was called Music.ly?). Artists from Taylor Swift and Drake to upcoming singers who rely on the app for all publicity have had their tracks removed—but...