Consumers of different age groups discover and shop for new brands vastly differently. Comapred to Boomers and Gen X, Millennials mark a significant shift in brand discovery methods, with social media platforms being as impactful as in-store experiences. Gen Z relies even less on in-store discovery, with only 36% saying so. Instead, 51% turn to TikTok, 40% to Instagram, and 39% to YouTube ads for brand discovery. And while brand reputation certainly matters to these gens, Gen Z also lead in categories like social media presence and brand values aligning with their own for determining their relationship with brands. (Furniture Today)
📊 YPulse data: 79% of 13-39-year-olds agree that “Brands should make ads that fit in with what’s in my feed / on the site already”
