SKIMS is redefining the perception of shapewear through well-loved celebrity ads. With a current valuation of $4B, SKIMS has gained popularity in the fashion world through its inclusive approach and high-profile collaborations. The company’s ability to quickly release celebrity ads as a direct-to-consumer brand sets them apart from the other legacy brands. A V-Day campaign with Lana Del Rey set the internet ablaze, and that’s only one in a long line of well-timed celeb features—a post-Superbowl Usher being the most recent. By spotlighting diverse talent and creating impactful images, SKIMS has resonated with consumers in a way that other brands (especially intimates’ brands) have struggled to do. (Vox)
📊 YPulse data: SKIMS had the second biggest boost in brand awareness among 13-39-year-olds in 2023
