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How These 5 Brands Got on Young Consumers’ Radar in 2023

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These 5 brands gained the most awareness amongst Gen Z and Millennials this year, according to YPulse’s Brand Tracker, by connecting with them across platforms…

TL;DR

  • The biggest riser for brand awareness among Gen Z and Millennials this year is U by Kotex thanks to the brand’s authentic way of normalizing periods
  • SKIMS and Dove Men+Care gained awareness through celeb collabs and viral ad spots
  • FIFAe Club World Cup and NBA 2K are gaining awareness as more young people than ever are interested in competitive gaming
With young consumers’ attention constantly being stretched between real life and content, it’s crucial for brands to understand how to capture their eyes. As YPulse’s Attention Economy trend report shows Gen Z and Millennials’ attention is a currency of its own, this also means gaining brand awareness makes a true impact. This year, YPulse’s Brand...

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