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How These 5 Brands Got on Young Consumers’ Radar in 2023

These 5 brands gained the most awareness amongst Gen Z and Millennials this year, according to YPulse’s Brand Tracker, by connecting with them across platforms…

Written and Edited by the YPulse Editorial Team

Dec 20 2023
North America

KEY TAKEAWAYS

The biggest riser for brand awareness among Gen Z and Millennials this year is U by Kotex thanks to the brand’s authentic way of normalizing periods
SKIMS and Dove Men+Care gained awareness through celeb collabs and viral ad spots
FIFAe Club World Cup and NBA 2K are gaining awareness as more young people than ever are interested in competitive gaming

With young consumers’ attention constantly being stretched between real life and content, it’s crucial for brands to understand how to capture their eyes. As YPulse’s Attention Economy trend report shows Gen Z and Millennials’ attention is a currency of its own, this also means gaining brand awareness makes a true impact. This year, YPulse’s Brand Tracker data shows the brands who came out on top for young consumers’ brand awareness tapped into the kind of marketing they love most—which often meant getting personal in their social ads and leaning into young peoples’ affinity for gaming. YPulse’s Brand Tracker monitors...