With young consumers’ attention constantly being stretched between real life and content, it’s crucial for brands to understand how to capture their eyes. As YPulse’s Attention Economy trend report shows Gen Z and Millennials’ attention is a currency of its own, this also means gaining brand awareness makes a true impact. This year, YPulse’s Brand Tracker data shows the brands who came out on top for young consumers’ brand awareness tapped into the kind of marketing they love most—which often meant getting personal in their social ads and leaning into young peoples’ affinity for gaming. YPulse’s Brand Tracker monitors the brand health of over 600 brands in North America on a weekly basis, revealing 13-39-year-olds’ affinity for brands across industries. Each Brand Tracking interview asks young consumers if they’re aware of a brand, which is crucial to be able to score on any number of affinity-determining metrics. Based on YPulse’s Brand Tracking mindshare data, we’re taking a look at which brands were able to make young consumers more...
- Article
