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Most Gen Z Use Social Media as a Search Engine

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YPulse data shows Gen Z is using social media for search as much as they’re Googling…

TL;DR

  • While they’re still “Googling it,” the majority of Gen Z and Millennials are using social media to search, too
  • Young people value social media for new information because there are different perspectives available
  • But don’t be fooled, these gens are aware social media is not the best for reliable info and are just as concerned about misinformation as everyone else
Headlines about TikTok gaining popularity (and trustworthiness) as a search engine, particularly among Gen Z, have been circulating for well over a year now. Google itself has made note of the shift: in 2022, a Google senior vice president said, “In our studies, something like almost 40 percent of young people, when they’re looking for...

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