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North AmericaWestern Europe
Who’s The Expert Trend Report: How Young People Learn New Information
Watch the replays for the 30-minute TL;DR Webinars on this Who’s the Expert? trend research for North America and Western Europe
YPulse’s Who’s The Expert? trend report explores how young people feel about their intellect, what are they learning from all the many platforms they live on, and who they trust for accurate information to learn something new. And, as always, how brands can know where they fit into the equation of expertise.
Download the full report for further insights
- The most popular topics young people are learning on each top platform
- What do young people want brands to teach them?
- What type of influencer do Gen Z and Millennials trust the most?
Report Length: 47 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Additional Survey Content for Pro Users: Who Gen Z and Millennials trust to learn from among people and platforms, what topics they trust an online influencer to teach them about, and how young people feel about learning something new.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.