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Western Europe

Western Europe Trend Webinar: Who’s the Expert? How Young Europeans Learn New Information

Watch the replay for this exclusive webinar to learn everything about our latest trend report: Who’s The Expert? (read the report here). Our Editorial Director in Western Europe, Anto Ficatier, will guide you through how European Gen Z and Millennials perceive their intelligence, and where / who they turn to the most to learn new things. We’ll also provide you with many examples of brands showing off their expertise in the region.

In this 30-minute webinar, you’ll learn:

  • What exactly are young people in Western Europe learning on TikTok, YouTube, and other top social platform
  • What do European 13-39-year-olds want brands to teach them?
  • What type of figures do Gen Z and Millennials in Western Europe trust the most?

Content used in this webinar

See the content used to create this webinar below and dive deeper into the resource.

Transcript

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