Juicy Couture is now aiming to enter the men’s fashion market with a new line called Dirty London. 

Juicy Couture is now aiming to enter the men’s fashion market with a new line called Dirty London. YPulse has told you before how Juicy Couture got attention among young people with their unusual brand collab with Kraft Real Mayo. Now, the brand is hoping to catch these consumers’ eyes again with a men’s collection which draws inspiration from the diverse cultural scene of London and focuses on streetwear fashion. Dirty London has created a reimagined tracksuit that symbolizes the evolution of fashion in the modern menswear market. It acknowledges the breaking down of gender boundaries in fashion—which YPulse data shows Gen Z are into—and offers a versatile option for individuals who appreciate the blending of traditionally feminine elements with contemporary menswear. (PYMNTS)