Jordan’s latest ad turned a disused Parisian bank into a basketball court for young people of colour. “Dreams” takes place in the suburbs of Paris where young people, basketball stars, and Michael Jordan himself got together for a game. The Jumpman brand has been investing a lot in Western Europe in the past years, and it’s been paying off: YPulse’s brand trackers recently revealed Jordan is now the third top fashion brand among European teenagers. (The Drum)
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