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European Teens’ Top 10 Fashion and Apparel Brands

European teens’ favorite fashion brands underscore just how much this gen is loving streetwear style…

Written and Edited by the YPulse Editorial Team

Jan 11 2024
Western Europe

KEY TAKEAWAYS

Nike is the top scoring fashion brand among European teens
Adidas and Jordan are following behind, proving this demographic’s love for streetwear and activewear fashion styles
European teenagers also consider Amazon to be a top fashion brand, too

According to YPulse research, four in five European teens say their style reflects their personality, meaning brands wanting to reach this demographic need to know their fashion style. If they don’t they’re at risk of completely misunderstanding this key consumer demographic. A great way to get teenagers’ fashion style is to look at the top brands teens have their eyes on the most when it comes to clothing—which YPulse’s Brand Tracker is constantly looking at. YPulse’s Brand Tracker monitors 13-39-year-olds’ affinity with over 600 brands in Western Europe across 20 youth-centric diagnostics*. All this data is compiled into an overall snapshot of...