According to YPulse research, four in five European teens say their style reflects their personality, meaning brands wanting to reach this demographic need to know their fashion style. If they don’t they’re at risk of completely misunderstanding this key consumer demographic. A great way to get teenagers’ fashion style is to look at the top brands teens have their eyes on the most when it comes to clothing—which YPulse’s Brand Tracker is constantly looking at. YPulse’s Brand Tracker monitors 13-39-year-olds’ affinity with over 600 brands in Western Europe across 20 youth-centric diagnostics*. All this data is compiled into an overall snapshot of how your brand is performing among young consumers, YScore+, which is available to Pro subscribers via our Brand Dashboards. Based on YScore+ amongst 13-17-year-olds in the U.K., France, Germany, Spain, and Italy, these are the top 10 brands earning teen affinity in the fashion and apparel industry right now: Nike and Adidas are young European teens’ top fashion brands… Nike holds the throne on the list of European teens’ highest-scoring...
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