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The Top 10 Brands European Teens Bought More in 2023

YPulse’s Brand Tracker data shows these brands had the biggest increase in European teens buying or using their products in 2023…

Written and Edited by the YPulse Editorial Team

Dec 21 2023
Western Europe

KEY TAKEAWAYS

Savage x Fenty had the biggest increase in European buyers
European teens have been using Klarna more in 2023, highlighting their growing interest in buy now pay later payment options

While teens may not have as much disposable income as their older peers, every brand knows they’re just as valuable a market—if not more. But getting their buy isn’t easy when there’s so many brands vying for their attention (as we covered in YPulse’s Attention Economy trend report) so it’s important to know how the ones succeeding do so. This year, YPulse’s Brand Tracker data shows the top brands that European teens have been using / buying more compared to the last year are gearing toward the young gens’ specific interests. Leading the way is Rihanna’s Savage x Fenty, followed by several surprises—including the Swedish BNPL brand Klarna. YPulse’s Brand Tracker monitors the brand health of over 600 brands in Western Europe weekly, revealing 13-39-year-olds’ affinity for brands across all industries. Compared to YPulse data on those who had bought from or used brands in 2022, these are the brands that have seen the sharpest rise in the number of teens who have bought from or used them in 2023,...