Whether it’s international politics, the effects of climate change, low wages, or day-to-day issues like bullying in schools, these gens have a lot on their minds. But they can’t think about or tackle it all at once—we know from YPulse’s The Cause Conundrum trend report that they have to prioritize the energy they put into, well, changing the world. So, each year YPulse asks 13-39-year-olds the biggest problems they think their generation is facing to see what’s top of mind; this year, the economy and tech addiction are the biggest issues according to all groups of young people. These gens are concerned about many issues affecting them and don’t feel like they can manage it all alone—which is why it’s key for brands to understand which issues are most crucial to young people each year. YPulse’s News Consumption and Trust report asks young people what the biggest issue facing their generation is as an open-end question, allowing them to name any issue without a preset list to influence their...
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