YPulse’s recent Gaming report shows almost all young people play video games, but young men and women are distinctly different when it comes to calling themselves gamers. Three in five young European men agree with the statement “I’m a gamer,” but just over a third of young women do. That’s partly because these two demographics don’t exactly play their favorite games on the same platforms, meaning they are different types of gamers. Young European women are mostly mobile gamers while young men prefer playing on consoles or PC—which we know not only from their weekly usage, but their self-named favorite...
11/15/23
Gaming Report
The role of gaming in young consumers’ lives is vital for all brands to understand. It’s riva...
Read the report
