article

4 Must-Read Articles About Young People of Color Going Into 2024

These four articles are must-reads for any brand looking to understand young people of color…

Written and Edited by the YPulse Editorial Team

Nov 27 2023
North America

KEY TAKEAWAYS

Young people of color are a large demographic, so brands need to understand how to connect with them authentically—starting with how to respectfully address them
Their top brands according to YScore+ reveal which are succeeding in more than just diversity efforts, though those remain key to connection with young POC
Across entertainment and social media consumption, young POC have different preferences which brands should take note of

With Gen Z and Millennials being such diverse generations, it’s important for brands to understand specific demographics within to accurately connect with them. Young people of color have expectations for the ways that brands speak about race and ethnicity, portray POC on screen, and tailor their marketing across socials. Brands must be respectful while also not being afraid to fully embrace young people of color for their unique interests and life experiences. With YPulse data across reports, including our Young POC X Brands special brand tracker report and Representation in Action trend, we’re able to get pointed insights on the large...