This past summer, YPulse shared how Temu, a new online marketplace, is basically the next SHEIN with its extremely cheap price tags and quickly growing loyal customer base. The app’s appeal skyrocketed after it gained attention on TikTok, surpassing retail giants like SHEIN, Walmart, and Amazon as the No. 1 free shopping app on both the App Store and Google Play. Now, YPulse data shows the brand’s app is top of mind for Gen Z and Millennial consumers and they’re checking out these super budget items on their hunt for dupes and even holiday gifts. Just as TikTok users posted their SHEIN hauls all of last year, a growing number are now posting their Temu hauls, with the hashtag #TemuHaul currently at 2.7B views. To put that number into some context, the hashtag sported only 569M views when YPulse reported on it in July—showing social media is largely pushing the boom in trying items whose prices seem too good to be true. And the similar online marketplace Wish, which...
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