- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Mobile/App Behavior Report
In this year’s Mobile / App Behavior report, we explore young consumers’ feelings about their relationship to their smartphones, their app usage, and how brands can capitalize on young consumers’ app preferences.
Download the full report for further insights
- If and how young consumers are spending money on apps
- Activities young consumers are doing on their phones daily
- How young consumers want to interact with brands (on social media, apps, or where?)
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.
Additional survey content for Pro users: What makes young consumers want to download an app, open-end responses about what young consumers are spending their money on when it comes to apps, and the full list of their favorite brand / store apps.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.