Behavioral REPORT

Mobile/App Behavior Report

In this year’s Mobile / App Behavior report, we explore young consumers’ feelings about their relationship to their smartphones, their app usage, and how brands can capitalize on young consumers’ app preferences.

  • If and how young consumers are spending money on apps
  • Activities young consumers are doing on their phones daily
  • How young consumers want to interact with brands (on social media, apps, or where?)

Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.

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BEHAVIORAL REPORT
Mobile/App Behavior Report
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Download report (PDF)
Data
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