In this year’s Mobile / App Behavior report, we explore young consumers’ feelings about their relationship to their smartphones, their app usage, and how brands can capitalize on young consumers’ app preferences.
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September / October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September / October 2023.
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.


We use cookies and similar technologies to run our website, understand how it's used, and support advertising. We do not sell your personal information. You can opt out of sharing for targeted advertising at any time.