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Why Young Europeans Turn To Social Media To Learn

For young Europeans, the diverse voices they find on social media are able to cut through the misinformation and help them to learn…

Written and Edited by the YPulse Editorial Team

Oct 3 2023
Western Europe

KEY TAKEAWAYS

Over two in five European Gen Z turn to social media to learn new things
However, this gen has little faith in the veracity of the facts they find on socials, with only a quarter saying information on social platforms is accurate
Three in five like the fact that social media offers them a diversity of viewpoints—keeping it a go-to

YPulse’s recent Who’s The Expert Trend Report shows social media is one of the top sources European Gen Z turn to learn new things. But what exactly draws this gen to social media when it comes to learning—other than the fact that they spend a hefty amount on these platforms every day anyway? This generation of researchers is aware there’s lots of misinformation on social media and don’t fully trust the info they find there, but they like the fact there’s so many different opinions on social platforms. Plenty of European Gen Z finds new information on social media, despite...