Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

This Is Who Gen Z Trusts Most for Beauty Recommendations

PDF

For Gen Z, beauty influencers don’t have as much power as their friend groups these days…

TL;DR

  • It’s no secret that the beauty industry has become super saturated, so young consumers may be less inclined to listen to influencer recommendations
  • Gen Z say their friends and family are most likely to influence the beauty products they buy now
  • But this doesn’t mean they’re shutting out social media—online reviews and social ads still influence their purchases
YPulse data shows that makeup is the top thing Gen Z and Millennials say they’ve purchased after learning about it from an online celebrity—and skincare / hair care products are also high on their list. But while they’re trusting influencers for these product recommendations, we’ve also seen a shift in the beauty landscape because of...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?