We know brands are thinking about back to school shopping before the previous semester has even ended. But August is still the biggest BTS month for students, parents, and campaigns trying to reach those two groups. As always, it’s a prime time to make a bid for new fans—YPulse’s Back to School Shopping data shows 86% of middle / high school students and 84% of college students agree, “I try new products / brands when back to school shopping.” Our data also shows that word of mouth from friends and social media are the biggest drivers of what students doing BTS...