Smirnoff is leaning into the 2023 NFL season with its new campaign. Alongside its marketer, Diageo, the company is launching their “We Do Game Days” campaign, which focuses on hyping up the fan culture surrounding the league, with actor Anthony Anderson at the forefront of its ads. As part of the efforts, fans can enter a coin toss prize giveaway for a chance to win up to $200K in rewards. Additionally, 21 fans will win free Smirnoff cocktails for every gameday this NFL season. YPulse’s Sports and Athletics report shows that the majority of Gen Z and Millennials are sport fans, and brands are seeing success by tapping into these young gens’ affinity for sports through content, collabs, and more. (Marketing Dive)
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