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5 Brands Tapping Gen Z and Millennials’ Love for Sports

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Gen Z and Millennials are big time sports fans, and these brands are successfully tapping their interests…

TL;DR

  • Any brand can tap young Gen Z and Millennials’ interest in sports, through content, collections, collabs, and more
  • Sports leagues and brands like UFC and Fubo are using social content and influencers to connect with Gen Z, while PlayStation focuses their content on esports
  • Other non-sports brands like Honda, Acura, and Walmart are making partnerships for young people who want to play themselves
YPulse’s recent Sports and Athletics report shows that the vast majority (71%) of Gen Z and Millennials consider themselves sports fans. And that means that all brands, not just sports-focused ones, can use this key interest to their advantage when attracting young consumers. From athletics apparel to social media content to creating opportunities for young...

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