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5 Brands Tapping Gen Z and Millennials’ Love for Sports

Gen Z and Millennials are big time sports fans, and these brands are successfully tapping their interests…

Written and Edited by the YPulse Editorial Team

Apr 24 2023
North America

KEY TAKEAWAYS

Any brand can tap young Gen Z and Millennials’ interest in sports, through content, collections, collabs, and more
Sports leagues and brands like UFC and Fubo are using social content and influencers to connect with Gen Z, while PlayStation focuses their content on esports
Other non-sports brands like Honda, Acura, and Walmart are making partnerships for young people who want to play themselves

YPulse’s recent Sports and Athletics report shows that the vast majority (71%) of Gen Z and Millennials consider themselves sports fans. And that means that all brands, not just sports-focused ones, can use this key interest to their advantage when attracting young consumers. From athletics apparel to social media content to creating opportunities for young people to play themselves, brands can take part in sports marketing and partnerships in a way that feels authentic to their purpose. We’ve rounded up some of the most recent and successful examples of brands tapping young people’s love for sports, showing the variety of...