YPulse’s recent Sports and Athletics report shows that the vast majority (71%) of Gen Z and Millennials consider themselves sports fans. And that means that all brands, not just sports-focused ones, can use this key interest to their advantage when attracting young consumers. From athletics apparel to social media content to creating opportunities for young people to play themselves, brands can take part in sports marketing and partnerships in a way that feels authentic to their purpose. We’ve rounded up some of the most recent and successful examples of brands tapping young people’s love for sports, showing the variety of possibilities there are: The UFC is continuing their relationship with TikTok after massively increasing their followers YPulse’s most recent data shows 27% of young people say they follow the UFC league. And TikTok is, as our data continually proves, Gen Z’s favorite social media platform. So, the two originally signed a deal back in 2021 to provide TikTok-exclusive livestreams, pre- and post-fight footage, behind the scenes access, fighter engagement,...
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