Retailers are turning to post-purchase technology to maintain customer engagement.Brands like Good American are implementing features on their website where, once an order is confirmed, customers have the option to add additional items to the order (but only for a limited time); the strategy behind this being to expand customer retention. The chief commercial officer of Rokt says that this tech tool is effective because after placing an online order “You are in a natural pause, and you’re also really engaged.” Other brands who have hopped on this tactic include Lands’ End, ASOS, and Béis. YPulse’s Shopping and Retail report shows that Gen Z and Millennials prefer to shop in-store, but the majority frequently shop both online and in-store. (Vogue Business)
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