It may be September, but Gen Z and Millennials are getting ready for holiday shopping—and some have already started. This year, young consumers are especially looking forward to shopping deals because compared to 2022, they’re planning on spending more on gifts for loved ones—and themselves. YPulse’s recent Holiday Shopping Plans report shares how and when young consumers plan to holiday shop—and how brands can help inspire them to purchase through gift ideas and deals throughout the whole season. YPulse data shows more than four in five 13-39-year-olds are going to be shopping for the holidays this year. For brands to get their attention, it’s important to know how many are ready to get shopping ASAP, and how many are holding off until shopping holidays later in the season. So, we asked 13-39-year-olds when exactly they plan to head to stores this year (online or off), and this is what they say: Many young consumers are planning to shop early, but November is still the most popular time to start ...
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