YPulse’s newest trend report explains everything brands need to know about the Attention Economy, in which young people’s eyes are a valuable currency for media and brands alike. Among the questions we asked young Europeans from the U.K., France, Germany, Spain, and Italy is what type of media holds their attention the most. From a list of 20 options including music, video games, TikToks, and more, these are 13-22-year-olds’ top eight picks: TikToks and YouTube videos catch European Gen Z’s attention the most As TikTok is European Gen Z’s most-used social media platform, it’s also the type of media that...