Watch the replay for the 30-min TL;DR trend webinar on this Attention Economy trend research.
With more content to choose from than ever before, Gen Z and Millennials’ attention is obviously divided. But these days, media brands are competing with more than just each other for Gen Z and Millennials’ attention. From social media platforms, like TikTok and YouTube, TV and movie streaming platforms, to everyday aspects of life, everything is demanding a young person’s attention, engagement, and memorability. So, in our current digital era where attention, engagement, and memorability are the currency for brands, who or what do young people invest their precious coin (time) in to?
YPulse has been tracking the latest shifts in how young people watch media—and exactly how divided their attention is between content. We deep dive into just how fragmented their attentions truly are; and with young people who grew up with a screen in their face, what will grab their attention, and who will they remember way after they scroll away?
Report Length: 28 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2023.
