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Attention Economy Trend Report
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With more content to choose from than ever before, Gen Z and Millennials’ attention is obviously divided. But these days, media brands are competing with more than just each other for Gen Z and Millennials’ attention. From social media platforms, like TikTok and YouTube, TV and movie streaming platforms, to everyday aspects of life, everything is demanding a young person’s attention, engagement, and memorability. So, in our current digital era where attention, engagement, and memorability are the currency for brands, who or what do young people invest their precious coin (time) in to?
YPulse has been tracking the latest shifts in how young people watch media—and exactly how divided their attention is between content. We deep dive into just how fragmented their attentions truly are; and with young people who grew up with a screen in their face, what will grab their attention, and who will they remember way after they scroll away?
Download the full report for further insights
- What platforms hold Gen Z and Millennials' attention the most?
- What are young people doing while they are watching content
- The impact "sludge content" has on the shift of Gen Z and Millennials' attention
- What aspects of social media, TV & movie streaming platforms, etc. are memorable for young gens
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Report Length: 28 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2023.
Additional Survey Content for Pro Users: Which social media platforms keep Gen Z and Millennials’ attention the longest, how long young people spend on different apps, what activities Gen Z and Millennials do while watching content, How POC use social media, LGBTQ+ affinity for old TV & movie content vs new TV & movie content