In our current digital era where attention, engagement, and memorability are the currency for brands, who or what do young people invest their precious coin (time) in to?
YPulse has been tracking the latest shifts in how young people watch media—and exactly how divided their attention is between content. In the latest Attention Economy trend research, we deep dive into just how fragmented their attentions truly are; and with young people who grew up with a screen in their face, what will grab their attention, and who will they remember way after they scroll away?
Watch the replay for this exclusive webinar to understand:
* What platforms hold Gen Z and Millennials’ attention the most?
* What are young people doing while they are watching content
* The impact “sludge content” has on the shift of Gen Z and Millennials’ attention
* What aspects of social media, TV & movie streaming platforms, etc. are memorable for young gens
