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10 Reasons Gen Z and Millennials Unfollow a Brand

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For brands to keep their Gen Z and Millennial followers on social media, they need to keep it engaging, socially conscious, and relatable… 

TL;DR

  • The top reason young consumers unfollow brands is for clogging their timeline with boring posts (but fret not, our data shows how to be engaging)
  • Young people will unfollow a brand if they learn that brand doesn’t match their values
  • Being unrelatable, highly-filtered, and robotic are also turn-offs for nearly one in five Gen Z and Millennials
In addition to understanding what Gen Z and Millennial consumers like to see from brands, it’s crucial to know what they don’t like, too—especially what would push them to unfollow a brand on social media. As YPulse just explored in our Attention Economy trend report, having eyes on a brands’ social media is a currency...

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