YPulse’s recent Shopping and Retail report shows that more young consumers are shopping on mobile apps this year than last—with two in five now saying they regularly shop on them. Gen Z and Millennials are always looking for convenience in their shopping experiences; the majority of young consumers who prefer shopping online (vs in-store) say they like that online shops are open 24/7, so it makes sense that they’re looking to their favorite stores’ apps to shop, too. These gens are big on researching their purchases, and customer reviews can help them decide if a product is worth it—which are easy to find on dedicated mobile shopping apps. And, YPulse data shows that two in five young consumers have researched a product online before buying it in store instead—so, even if they don’t “add to cart” right away, online shopping can influence purchase decisions in the future. In fact, YPulse’s Link in Bio trend report found that young people turn to social shopping links as a directory and...
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