Women’s sports are having a moment in Western Europe right now: data from YPulse’s WE Sports and Athletics Report shows that more than three-quarters of young European women agree with the statement “Women’s sports are just as interesting as men’s sports,” a +7pt increase from 2022. But this year’s report also contains some fascinating insights regarding young women’s growing interest in sports overall—not just womens’ leagues. These two charts tell you the whole story, starting with how many Gen Z and Millennial women in Western Europe consider themselves sports fans: More young women in Europe now consider themselves sports fans In our survey, we ask 13-39-year-olds if they consider themselves sports fans, and looking specifically at the answers of young female Europeans reveals an exciting trend: more of them consider themselves sports fans compared to last year. This rising interest is particularly visible among female European Millennials, 69% of whom are now considering themselves sports fans, a +9pt increase since last year. And sports fandom is growing among female...
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