Pop-Tarts is revamping their classic Y2K “Crazy Good” characters. The Kellogg subsidiary is taking advantage of nostalgia-focused marketing to appeal to both old and new gens of consumers with the return of the animated character-versions of their classic Pop-Tart treat. The reference to the “Crazy Good” ads is a nod to the storyline of the characters running from crazed snackers but is putting a modern twist as they “actively entice people to crave them.” The “Agents of Crazy Good” campaign will feature television and social media ads, digital marketing, and experiential channels. YPulse research shows that Gen Z and Millennials are all for nostalgia marketing, so many brands have been riding the throwback wave to appeal to an expanded customer base. (Marketing Dive)
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