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Gen Z & Gen Alpha are Influencing Their Millennial Parents’ Back-to-School Shopping

Millennial parents are more likely to be shopping early and getting recommendations from their kids this back-to-school season…

Written and Edited by the YPulse Editorial Team

Jul 12 2023
North America

KEY TAKEAWAYS

Millennial Parents are more likely to get their back-to-school shopping done early than non-parent shoppers
They say their kids are the biggest influencers when it comes to what they buy for BTS season
Store displays as well as their friends / family are also big purchase drivers

It may be July, but for some Millennial parents, back to school shopping has already begun. YPulse’s new Back to School Shopping report data shows that 84% of Millennial parents view back-to-school shopping as its own shopping season—and it’s earlier than for other BTS shoppers. And when it comes to how they’ll decide what to buy, their Gen Alpha and Gen Z kids are having more influence than ever (as they do in so many shopping realms now). So, for brands looking to make it into backpacks and new wardrobes this year, understanding Millennial parents’ BTS shopping habits is absolutely...