Armani Beauty collabed with a group of Gen Z brand ambassadors for their Acqua di Gio Parfum drop. The cosmetics and fragrance brand knew that they wanted to aim towards their Gen Z consumers with the release of their latest perfume, and successfully did so with the formation of “Gen A,” described as “an eight-person squad of Gen-Z talent” that they selected specifically with young consumers in mind. The group includes actors Chase Stokes and Jonathan Daviss from Outer Banks, Michael Evans from All American, and Lukas Gage from The White Lotus and You, all TV series which have massive followings amongst Gen Z. And according to the brand, Gen A has already taken off, with media mentions of Armani Beauty increasing by 117% and social media posts increasing by 143%. YPulse research shows that Outer Banks and You are amongst Gen Z’s top 10 favorite TV shows—so this collab is a smart move on Armani Beauty’s part. (Glossy)
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