The Body Shop is partnering up with HeadCount to build on voting registration efforts. The cosmetics / skincare company is teaming with the national nonpartisan organization for their “Be Seen. Been Heard,” campaign with the UN Secretary-General’s Envoy on Youth. The goal of this collaboration is to target young voters, especially Gen Z, getting them registered to vote in an as-easy-as-possible process so they can take action as voters. Shoppers of The Body Shop can either register in stores or on their website as well as sign a pledge in support of young voters and fair / accessible elections; this push will be promoted by the company’s ambassadors given the title “Changemakers,” by livestreaming, in-person events, and digital storytelling. YPulse research shows that during the 2020 election, Gen Z voters were passionate about voting and encouraging their fellow gen members to do the same. (Marketing Dive)
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