YPulse’s Media Consumption report shows 65% of Gen Z and Millennials say they’ve watched a TV series in the last week—making it their second top form of video content (just behind movies). And we know they’re fans of shows from every era of TV thanks to their access to it, finding nostalgic love for shows even before their time, especially young Gen Z. But for streaming services, and brands who want to connect with pop culture favorites, it’s important to know what’s being currently released, which platforms young viewers are flocking to, and what their favorite TV show of the moment is. We asked 13-39-year-olds what their favorite show that’s currently running is—and why—as an open-ended question, so brands can see not only what shows, and casts, are the ones to be in the know about, but also exactly what makes these shows break through the constantly high volume of new content there is to choose from. These are the top 10 currently airing shows Gen Z and Millennials...
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